| 10 Biggest Selling Myths
Uncovered |
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| Selling a house can be a bit like
getting married -- everyone gives you advice that you may or may not
have asked
for, in spite of the fact that the experience is unique to each individual
every time. And just like getting married, there are many myths and "old
wives' tales" to be de-bunked. Among the truths are the following ten: |
1. Myth: You should always price your home
high and gradually correct the sales price downward.
Truth: Pricing too high can be as bad as pricing too low. |
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Your strategy in listing high may be that you will always
have the chance to accept a lower offer. But the truth is that if the
listing price is too high, you'll miss out on a percentage of buyers
looking in the price range where your home should be. Offers may not
even come in, because the buyers who would be most interested in your
home are scared off by the price and won't even take the time to look.
By the time the listing price is corrected, you may have already lost
exposure to a large group of potential buyers. Your real estate agent
will be able to offer you a comparable market analysis for your home.
This is essentially a document that compares your home to other similar
homes in your area, with the goal of helping you to accurately assess
your home's true market value.
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2. Myth: Minor repairs can wait until later.
There are more important things to be done.
Truth: Minor repairs make your house more marketable, allowing
you to maximize your return (or minimize loss) on the sale. |
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By and large, buyers are looking for an inviting home in
move-in condition. Buyers who are willing to tackle the repairs after
moving in automatically subtract the cost of needed fix-ups from the
price they offer. You save nothing by putting off these items, and you
may likely slow the sale of your home.
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3. Myth: Once potential buyers see the inside
of your home, curb appeal won't matter.
Truth: Buyers probably won't make it to the inside of the home
if the outside of your home does not appeal to them. |
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Many buyers today will drive by a home before deciding
whether or not to look inside. Your home's exterior will have less than
a minute to make a good first impression. Spruce up the view of the house
by keeping the lawn mowed, shrubs and trees trimmed, and gardens weeded
and edged. Clear the walkways and driveways of leaves and other debris.
Repair gutters and eaves, touch up the exterior paint, and repair or
resurface cracked driveways and sidewalks. You can also add additional
appeal by placing potted flowers out front, hanging a wreath on the outside
of the door, positioning new street numbers, and putting out a pleasing
welcome mat.
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4. Myth: Once potential buyers fall in love
with the exterior look of your home, you put interior improvements on
the back burner.
Truth: Buyers have no qualms about walking right out the front
door within 60 seconds if the house doesn't look like it could be theirs. |
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Remember that most buyers are looking for an inviting home
in move-in condition. You might consider spending a few dollars on: painting,
if the existing paint is in bad shape or an unusual color; carpeting,
if it shows excessive wear or an outdated color or style; refacing kitchen
cabinets; scrubbing bathrooms until they are sparkling clean; or several
other key repairs or replacements. Although you may be uncomfortable
with spending a few thousand dollars on your home right before you sell
it, it's not uncommon for the right work to more than pay for itself
in a higher selling price and shorter marketing time. Your real estate
agent will consult with you about the repairs and replacements that will
benefit you most.
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5. Myth: Your home must be every home buyer's
dream home.
Truth: If you get carried away with repairs and replacements to your home, you
may end up over-improving the house. |
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At some point, improvements that you make to your home
can rise far above and beyond what is customary for comparable homes
in your area. For instance, there may not be another swimming pool in
your entire subdivision. After spending $20,000 to install an in-ground
swimming pool that you hope will lure buyers, you may find that it only
raises the market value of your home by $10,000 because there are no
other comparable properties to support the market value of the pool.
As a rule of thumb, if your improvements push your home's value higher
than 20% above average neighboring home values, don't expect to recoup
the entire amount of improvements. Your real estate agent can advise
you as to the scope of projects you might consider in preparing your
house for sale.
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6. Myth: Buyers are unswayed by sellers that
offer creative financing options.
Truth: By offering flexibility in financing options, you may lure even more prospective
buyers. |
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You might consider offering seller financing, paying some
of the buyer's closing costs, including a one-year home warranty, or
other buyer incentives. Your real estate agent, who has professional
knowledge of local market activity, can help you decide what incentives,
if any, to offer.
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7. Myth: You are better off selling your
home on your own, thus saving the commission you would have paid to a
real estate agent.
Truth: Statistically, many sellers who attempt to sell their homes on their own
cannot consummate the sale without the service of a professional real estate
agent. |
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And those sellers who are successful in selling without
a real estate agent often net less from the sale than sellers who use
do a professional real estate agent. You probably visit a doctor when
you are in ill health. You also likely take your car to a mechanic for
repair and maintenance. When you require legal advice, chances are that
you seek the services of an attorney. Doesn't it make sense that you
should contact a real estate professional when you are preparing to sell
your biggest asset? |
8. Myth: Good sellers are available to guide
prospective buyers through the home, giving the whole process a more
personal touch.
Truth: Prospective buyers will feel more that "this house could be" their home
if the current owners are not there. |
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The presence of homeowners and/ or their family members
in the home while it is being previewed can make buyers feel like they
are intruding. They really do need to be able to visualize this house
as their home, which can be difficult to do when they are acutely aware
that it is still your home. Your real estate agent will be happy to look
out for your home during open houses or showings.
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9. Myth: Successful sellers insist that the
terms of the sale happen their way or no way.
Truth: If you approach the sale of your home as an adversary
of the buyer, you risk losing a perfectly solid buyer for no good reason. |
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Always remember that both you and the buyer have the same
basic end goal: for you to sell your home and for the buyer to buy your
home. Your real estate agent will join you in approaching negotiations
in a positive frame of mind, which often results in a win-win proposition
for both you and the buyer. And if both parties are satisfied with the
outcome of negotiations, very few things will come between you and the
closing table.
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10. Myth: When you receive an offer, you
should make the buyer wait. This gives you a better negotiating position.
Truth: You should reply immediately to an offer! |
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When a buyer makes an offer, that buyer is,
at that moment in time, ready to buy your home. Moods can change, and you
don't want to lose the sale because you have stalled in replying. |