| 10
Questions To Ask Your Realtor® |
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| 1. Are you a full-time professional Realtor®?
How long have you worked full time in real estate? What professional
designations do you have? |
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Knowing whether or
not your Realtor® practices real estate on a
full-time basis can give you a piece of the puzzle in foreseeing
scheduling conflicts and, overall, his or her commitment to your
transaction. As with any profession, the number of years a person
has been in the business does not necessarily reflect the level of
service you can expect, but it is a good starting point for your
discussion. The same issue can apply to professional designations.
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2. Do you have
a personal assistant, team, or staff to handle different parts
of the sales transaction? What are their names and how will each
of them help me in my transaction? How do I communicate with them?
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It is not uncommon
for high real estate sales producers to hire people to work for them
or with them. They typically work on a referral basis, and, as their
businesses grow, they must be able to deliver the same or higher
quality service to more clients.
You may want to be
clear about who on the team will take part in your transaction, and
what role each person will play. You may even want to meet the other
team members before you decide to work with the team overall. If
you needed help with a certain part of your home sale, who should
you talk to and how would you communicate? If you have a question
about fees on your closing statement, who would handle that? Who
will show up to your closing? These are just a few of the many important
considerations in working with a team.
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3. Do you and/or
your company each have a website that will provide me with useful
information for research, services, and how you work with buyers?
Can I have those Web addresses now?
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Many homebuyers prefer
to search online for homes and home buying information. There are
certain privacy and comfort levels that you might appreciate in starting
a preliminary search this way, and often it is just a matter of convenience,
having 24-hour access to information. By searching the Realtor®'s
and the company's Web sites, you will get a clear picture of how
much work you would be able to accomplish online, and whether or
not that suits your preferences.
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4. How will you
keep in contact with me during the buying process, and how often?
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It's a good idea
for you to set your expectations reasonably in accordance with how
your Realtor® conducts business. You may be looking for an agent
to call, fax, or email you every days to tell you about prospective
buyers who have seen your home. On the other hand, your Realtor® may
have access to systems that will notify you automatically each time
a new visitor tours your home (which could happen several times a
day or several times a week). Asking this extra question can help
you to reconcile your needs with your Realtor®'s systems, which makes
for a far more satisfying relationship.
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5. Can you explain
one thing that you do that other agents don't do that ensures I'm
getting top dollar for my property? What is your average market
time versus other agents' average market time?
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Marketing skills
are learned, and sometimes a real estate professional's unique method
of research and delivery make the difference between whether or not
a property sells quickly. For example, an agent might research the
demographics of your neighborhood and present to you a target market
list for direct marketing purposes.
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6. Will you give
me names of past clients who will give references for you?
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Interviewing a Realtor® to help you buy a home can be
very similar to interviewing someone to work in your office. Contacting
a Realtor®'s references can be a reliable way for you to understand
how he or she works, and whether or not this style is compatible
with your own.
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7. Do you have
a performance guarantee? If I am not satisfied with your performance,
can I terminate our listing agreement?
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Understand that,
especially in the heavily regulated world of real estate, it can
be increasingly difficult for a Realtor® to offer a performance guarantee.
Sometimes you may find a Realtor® who is willing to guarantee that
if you are dissatisfied in any way with their service they will terminate
your listing agreement. If your Realtor® does not have a performance
guarantee available in writing, it is not an indication that he or
she is not committed to perform. Realtors® at Keller Williams® Realty
understand the importance of win-win business relationships, and
that the Realtor® does not benefit if the client does not also benefit.
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| 8. How will you get paid? How are your fees structured?
May I have that in writing? |
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This is an issue
that can also be related to agency. In many areas, the seller still
customarily pays all Realtor® commissions through the listing broker.
Sometimes, Realtors® will have other small fees, such as administrative
or special service fees, that are charged to clients, regardless
of whether they are buying or selling. Be aware of the big picture
before you sign any agreements. Ask for an estimate of costs from
any agent you contemplate employing.
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| 9. How would you develop pricing and marketing strategies
for our home? Will you commit to the marketing strategy in writing? |
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Pricing a home correctly
is the single most important factor in determining if a home sells
quickly, or at all. Although location and condition also effect the
selling process, price is a primary factor. Access to all current
property information is essential, and sometimes a pre-appraisal
will help. Ask your agent where he or she obtained the information
to create the market analysis, and whether your agent included For
Sale By Owner homes, foreclosed homes, and bank-owned sales in that
list.
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| 10. What will you do and what will you not do to
sell my home? Who determines where and when my home is marketed/
promoted? Who pays for your advertising? |
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Ask your real estate agent to present to you a clear
marketing and advertising budget, and how those dollars will be spent.
Ask if there are other forms of advertisement/ marketing media that
are also available but not mentioned in the budget/plan, and who pays
for those. Request samples of the various media that your agent proposes
(such as Internet Web sites, print magazines, and local publications). |